One of the closest things to my online fashion website are fashion blogs. Although personal, many are focused on fashion and beauty, which is what I’m focusing my own website on. So I thought I would research a couple to see what sort of content is on the internet already and see what sort of things I do and do not like.
A prevalent UK based fashion blog is Hannah Gale’s self named blog. As an ex-journalist who has worked at fashion magazines such as Marie Claire and Look, her blog is what she describes as a ‘lifestyle destination for women in their twenties looking for reassurance that they’re not alone.’
I love this fashion blog, as she doesn’t take herself too seriously, and her lifestyle is realistic, unlike many other fashion blogs at the moment. Her tone is friendly and relatable, which I can imagine boosts readership.
The layout I think looks really professional, with good use of photos. This makes it more interesting to look and read, as internet articles tend to have less text than print articles.
Something I would like to emulate on my own fashion website is the use of subsections under the main area. For example, underneath fashion she has three subsections: 3 ways to wear, outfit of the week and wish list. I think three is a good amount of subsections, as I don’t want to have too many areas to focus on, I would rather have a smaller amount to create lots of content for, with the possibly to increase in the future.
Another thing I would like for my own site is her use of social media. You can see her Instagram photos on the site, which you can then click on link to her Instagram page.