These are the three platforms we decided to use for our advertising campaign.
We decided on a flyer because it would be a great way to let the target audience know, i.e. the people of Hull. This is because people often visit the city centre, so handing them out there would mean they would distribute quickly.
The mobile app is also a really quick way to find out information, all you need to do is tap a button and the app is downloaded.
The booklet of sights of Hull would be great to add to a newspaper such as the Daily Mail. It would then give people not from Hull a view of what there is to do.
This is one of the ideas we had when thinking of designs.
We had the idea of gradually increasing the size of the font, reflecting how Hull has grown over the years- which would fit in with the theme of evolution.
Although we never got past the stage of sketching this idea, I thought I would mock up how it would look for my blog.
Looking back at this idea, it could also represent the Humber Bridge , and lines could be added to give the impression.
We decided that we would use the colours that are currently used regarding the City of Culture. These are pink, purple, green and blue.
These are the CMYK colours we are using:
Blue – C75 -M22 -Y0 – K3
Purple – C 20 – M100 – Y0 – K40
Green – C70 – M0- Y100 – K9
Pink – C6 -M70 – Y0 – K0
CMYK stands for ‘Cyan-Magenta-Yellow-Black’. This is the format that images are printed on paper. This is different to RGB, which stands for ‘Red Green Blue’, which is associated with electronic displays.
Whilst looking at different ways to advertise our campaign, I had a look at Guerilla Advertising.
Guerilla advertising ‘takes consumers by surprise, makes an impression and pops up where and when people do not expect it’ (creative guerrilla advertising). They are often for all members of the public- not having a specific target audience.
This is a great example of interactive advertising. The aim is for members of the public to write down what they would do in their last minute. As well as being interesting to see what others have wrote, it is a perfect way to advertise, as it is memorable, and word would spread, advertising the company by word of mouth.
Also, it is for all members of the public, there is no target audience as it would be interesting to everyone.
As time moves on, there are so many more type of advertising than just on television and on print.
For example, this interactive advertisement from Pedigree:
This allows passers by to interact with the advert. They can help to train the dog on the screen, including throwing them a Pedigree Dentabone- which is coincidentally what they are advertising. At the end it shows you a link to go to when you get home It is great for all ages and advertises the product really well!
In the future we can expect a lot more advertising like this, as more and more technology is produced.
This was my first idea for my booklet. After looking at Kai’s design of the flyer, I wanted to use the same sort of theme to keep it consistent.
However, I was not keen on this first idea of mine.
I was going to use the same colours, and put circles in the same sort of place. Also I was going to include a photo of The Deep on the front.
As a group, we chose to create an advertising campaign for the Hull City of Culture, instead of for the Siemens Wind Farm. This is because we have more knowledge on this subject compared to Siemens.
Also, there is a lot more subjects that we could focus on, as so many events take place in Hull. Therefore it gave us more opportunity to be creative. We all live in Hull and have seen the work the city put in to get the title, so is a great subject for us to choose.