I think my news article on Beverley market would be suited for a local newspaper such as the Hull Daily Mail. This is because it is a story about a nearby town, and would affect a lot of people, for example the stall owners that come from all over the area and the residents of Beverley.
It would also be a form of advertising for Beverley Market, as people would see that it is open and the events that are happening, and would perhaps visit.
These are the three platforms we decided to use for our advertising campaign.
We decided on a flyer because it would be a great way to let the target audience know, i.e. the people of Hull. This is because people often visit the city centre, so handing them out there would mean they would distribute quickly.
The mobile app is also a really quick way to find out information, all you need to do is tap a button and the app is downloaded.
The booklet of sights of Hull would be great to add to a newspaper such as the Daily Mail. It would then give people not from Hull a view of what there is to do.
This is a great example of interactive advertising. The aim is for members of the public to write down what they would do in their last minute. As well as being interesting to see what others have wrote, it is a perfect way to advertise, as it is memorable, and word would spread, advertising the company by word of mouth.
Also, it is for all members of the public, there is no target audience as it would be interesting to everyone.
This advert is famous for how daring it is. Real money is inside this security glass, and the company say that the glass is so strong no one would be able to get the money out.
I love how this is out in public, it hasn’t had to gain publicity from the television or on print, it would spread through word of mouth. Obviously it is targeted at people that would need security glass, such as high end businesses. I think this is overall very successful, and is so different from any other campaigns I’ve seen before.
We are going to develop an advertising campaign regarding the City of Culture in 2017. As a group we will fully investigate the idea, and pitch our design ideas and delivery methods.
Our group includes Sarah Sparrow, Kai Gill, Lans Lister, Liam Walker and myself.
We have decided that Lans will produce a mobile app, whilst Kai and Sarah will be producing a flyer. I will be producing a booklet full of places in Hull.
We are also all producing an article to put on the mobile app.
For this assignment we will need to research the City of Culture, and produce initial ideas for each separate part. We will need to write the articles, discuss our initial ideas to produce final ideas. We will then need to discuss our work so far and discuss what else we could do to improve our ideas.
The only problem we may face in this assignment is working together as a group, as we all live in different areas. However, we can overcome this by interacting over social media, and decide times to meet up to work together.
If our original idea was to fail for some reason, we could decide to do only the mobile app and the flyer.
Here is my creative packaging, for which I have created a magazine cover in Illustrator, which would have all of my work inside. I have worked around my illustrated face I created on Photoshop, adding my brand identity at the top as if a title, and then added sub headings around the image, advertising what is inside. I have used the same font for the subheadings as I have used in my brand identity so to be consistent.
I would love to have another go at this when I have more experience in Illustrator and Photoshop, and would have added a background colour to the paper if I knew how.
This would be on a glossy paper, much the same as other magazines I read.
As I have written in an earlier post, I have decided to use a magazine cover as this is the main area of journalism I am interested in and would like to go into.