The Style Lane

The Style Lane describes itself as ‘the definitive online fashion, beauty and lifestyle magazine, tailored specifically for women who desire fast style without fuss.’

Although I have been struggling to find many online fashion magazines that are strictly online, this is a good example of with, with a professional layout and plenty of content. However, not a lot of the content is interactive, it follows more of a print magazine layout, with the majority of content being words and photographs.

For my own online fashion magazine I would like to include articles like this website, with mainly editorial, but I want to make sure I include plenty of multimedia to ensure interactivity with readers. This will include media such as video and audio.

Improving sound quality

One of the suggestions Jackie made was to improve the sound quality during the interviews. This is because it can be hard to hear over the backing music, which means the video loses some content.

I have managed to change this by editing the sound settings on the audio mixer. Although I did not know how to do this previously, after researching the subject I found the best way to fix the problem. I increased each audio setting, meaning the sound has increased enough to hear well.

Fixing audio

After having previous problems with the audio, I have managed to fix it so you can hear the interviewees above the music.

I did this by experimenting with different volume levels, to figure out what sounded best.

Hopefully this is now sorted, however it may need a little more playing with to make sure it is perfect.

4Docs- The Apology Line

Another website we were shown was 4Docs. This is a website that shows different documentaries, such as the one I watched called The Apology Line.

Though I found it strange to watch, the way they created the documentary in order to create an atmosphere was great. It is basically a short documentary with different people ringing a telephone number and apologising for different things they had done. This ranged from taking ten pounds from someone to cheating on their partner. Some of the calls were quite distressing, but created emotion well.

The footage shown had nothing to do with the audio, but played the role of helping to create atmosphere. All of the shots were in the dark, people getting ready for bed, scenes of cities whilst its raining.

The audio isn’t very clear, but creates the sound of a telephone call, which is what the documentary is all about.

Audio for Web doc

This is the music I would use for my web doc. Once the song finishes there would be no audio.

Shot list

Here is what I would need in order to create my web doc:

• Video of models walking on the catwalk for entry page
• Audio of music for whole web doc
• Photos of fashion week previous catwalks for home page
• Video of the making of Hull Fashion Week
• Interview with special guests

Web doc- Events page

After clicking on the events link, this page will be brought up. The audio will still be playing.
This is a map of Hull City Centre, changed in to the Hull Fashion Week colours. The pink dots indicate where events are taking place.
When you click on these dots they bring up a pop up box that fills the page with information on each event.
By clicking on the word ‘back’ it would take you back to the home page.