Tag Archives: Interactive

The Style Lane

Style magazine screenshot 2 Style magazine screenshot

The Style Lane describes itself as ‘the definitive online fashion, beauty and lifestyle magazine, tailored specifically for women who desire fast style without fuss.’

Although I have been struggling to find many online fashion magazines that are strictly online, this is a good example of with, with a professional layout and plenty of content. However, not a lot of the content is interactive, it follows more of a print magazine layout, with the majority of content being words and photographs.

For my own online fashion magazine I would like to include articles like this website, with mainly editorial, but I want to make sure I include plenty of multimedia to ensure interactivity with readers. This will include media such as video and audio.

Line Magazine

Line magazine screenshot 2 Line magazine screenshot 3 Line magazine screenshot Line screenshot 3This is the first magazine I have found that is purely online. Line magazine is ‘dedicated to showcasing the creative and versatile realm of fashion, beauty and photography’ with an ultimate goal of ‘capturing the minds and hearts of aspiring creators, and those enthused by avant-garde, high-fashion editorials.’

The magazine itself is very much the style of a print magazine, where you click an arrow to turn the page. However it is also interactive, as you have the option to buy the clothes when you click on the clothes featured. I really like this idea, as it makes it convenient for the reader. This is an idea I could use on my own online fashion magazine. I could possibly exchange use of clothing in exchange for advertising their clothes in this way.

There is also a page on the website which includes different videos, which further increases multimedia and interactivity with the reader.

Net-A-Porter: The Edit

The Edit is an online magazine produced by online shopping website Net-A-Porter. As a ‘luxury fashion destination’ the magazine focuses mainly on fashion and beauty, featuring clothes that you can buy on the website This includes fashion pictorials and interviews with designers.

Something that stood out in The Edit is their use of multimedia. When first looking through the pages it is laid out as a typical magazine, where you click an arrow to turn the page. This made me think it was just a stereotypical magazine, with no changes from the print publications. However, they include multimedia such as videos, making the experience interactive. This is definitely something I am looking to do on my own online magazine.

I am overall really impressed by The Edit. It features a lot of what I would like include in my own product, so will be good inspiration. The layout is simple and professional, working with the website’s brand, and was an interesting read.

The edit screenshot 2 The edit screenshot 3 The edit screenshot 4 The edit screenshot

Visual journalism

During this session we had a look at examples of visual journalism, such as timelines and maps. We learnt how images can make a story more interesting, and also in some cases easy to explain.

For example using a timeline to report events. It means the user can look at events that occurred on a specific day. They are also interactive, meaning the user can get more involved in the story than just reading.

Learning about visual journalism was useful as we can use them in future assignments, and even on news days for Hyperfruit. It gives us another skill to practice, and can liven our articles up, instead of just writing them.

It was useful to me as I have previously used a timeline in an assignment, but it was static and not interactive. After learning how to create timelines on programmes such as Dipity it means I can use them in work I have to do.

It will also be useful for in later life if working in the journalism industry. We can use maps and timelines to explain our stories further, and show we are capable of more than just writing.

During the session we had a go on programmes that create visual journalism such as timelines and maps. Here are my examples:

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timeline

Thinglink

This is another website we were shown, which could be used to create an interactive web documentary.
This is a ‘leading platform for creating interactive images and videos for web, social, advertising and educational channels.

Discovery communication and CBS Interactive are included in companies that use the software, and is a great way to engage viewers, keeping them interested in the article.

This website lets you tag parts of photos/ videos, which link to related information.

I think this is a great way to make a normal video more interesting, making you interact with the documentary to find out more information.

Firestorm- research

I’ve decided to start this assignment by researching different types of documentaries. The first one I have looked at is from The Guardian, named ‘Firestorm’.

This interactive documentary looks at a family who were fleeing from a violent bushfire in Tasmania. This is a human interest piece, but also includes factual sides to the story, including the history of fires in the area, and the science bit of how the fires start in the first place.

When I first looked at this I worked through the story in a linear order, by scrolling down each time I had finished on a page. However, you can look through any chapter by clicking on the menu on the right hand side, meaning it can also be non-linear. This is great if you have less time and just want to read about thing in particular.

Throughout the article it includes several different types of media, including diagrams, audio, video, written text and photographs. This makes the documentary so much more interesting than just reading an ordinary newspaper article. The background music also adds emotion to the piece.
The range of media means they can also add different perspectives to the story. They include videos of the family involved, as well as fire-fighters in the area, making it a more rounded piece.

I really like this interactive documentary, as it manages to give a lot of information without making it boring. I also like how you hear first hand from the family about how it felt, instead of it being told by someone else not involved.

You can find this story here: http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family

Types of advertising- Last Minute

last minute

This is a great example of interactive advertising. The aim is for members of the public to write down what they would do in their last minute. As well as being interesting to see what others have wrote, it is a perfect way to advertise, as it is memorable, and word would spread, advertising the company by word of mouth.

Also, it is for all members of the public, there is no target audience as it would be interesting to everyone.